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What is ETL in data and How Does Hubway Extract Fit In?

What is ETL?

ETL stands for Extract, Transform, Load, a fundamental process in data integration that involves three main steps:

  1. Extract: This phase involves extracting data from various source systems, such as databases, ERP systems, CRM systems, or any other data repositories. The goal is to gather all relevant data into a staging area for further processing.
  2. Transform: During this phase, the extracted data is transformed to meet the desired structure and format. This can include data cleaning, normalisation, aggregation, and other data manipulation processes to ensure the data is consistent, accurate, and ready for analysis.
  3. Load: The final phase involves loading the transformed data into a target system, such as a data warehouse, data mart, or another database where it can be accessed for reporting and analysis.

ETL is crucial for organisations that need to consolidate data from different sources to make informed business decisions. ETL processes enable effective data analysis and reporting by ensuring that data is clean, consistent, and stored in a unified format.

How Does Hubway Extract Fit Into the ETL Process?

Hubway Extract, an add-on to Hubway Connect, enhances the ETL process by automating and streamlining the extraction and synchronisation of data from Hubway Connect APIs to external databases. Here’s how Hubway Extract aligns with each phase of the ETL process:

  1. Extract:
    • Hubway Extract automates the extraction of data from OutSystems applications and Hubway Connect APIs. This eliminates the need for manual data exports and ensures that data is consistently updated.
    • It supports multiple databases, including SQL Server and Oracle, providing flexibility in choosing the data source.
  2. Transform:
    • While Hubway Extract primarily focuses on the extraction phase, it facilitates the transformation process by ensuring that the extracted data is in a format compatible with external databases. This paves the way for subsequent transformation processes to be applied effectively.
    • Integration with popular data analysis and reporting tools like Power BI and Excel allows users to perform further transformations as needed within these tools.
  3. Load:
    • Hubway Extract automates the loading of data into external databases. Continuously synchronising data ensures that the target databases are always up-to-date with the latest information from the source systems.
    • This real-time data synchronisation capability is crucial for maintaining the accuracy and relevance of data in reporting and analytics environments.

Benefits of Using Hubway Extract in the ETL Process

  • Efficiency: Automates the data extraction and loading processes, saving time and reducing manual efforts.
  • Data Accuracy: Ensures that data is consistently updated and synchronised, improving data accuracy and reliability.
  • Integration: Seamlessly integrates with existing data management and analysis tools, allowing for smooth data transformation and reporting.
  • Scalability: Capable of handling large volumes of data, making it suitable for enterprise-level applications.


ETL is a fundamental process for data integration, essential for consolidating data from various sources to enable effective analysis and reporting. Hubway Extract enhances the ETL process by automating the extraction and synchronisation of data, ensuring data accuracy and efficiency. By leveraging Hubway Extract, organisations can streamline their data management processes, reduce manual efforts, and improve their overall data strategy.

Ready to optimise your ETL processes with Hubway Extract? Schedule a demo and experience seamless data synchronisation with Hubway, the preferred OData Connector for the OutSystems platform, now enhanced by Hubway Extract!

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